Blenz Coffee Rebrand
(School Project)
Blenz Coffee’s existing identity is slowly getting lost as the number of other coffee companies starts to grow. Since Blenz Coffee is franchised operated, its color and logo choices for branding are inconsistent. it frequently changes its brand color from brown to blue, and some shops have the logo while others do not. The way it behaves is making it less memorable to its customers. With that said, Blenz Coffee aims to position itself as a brand that produces high quality coffees, but its existing branding does not communicate to its customers with the appearance and feel they need.
My Process
My logo design process began with extensive sketching. I focus these initial sketches around three central concepts: BC Roots, Atmosphere, and Handcraft. From each of these areas, I selected one sketch that stood out and continued to develop and refine these chosen ideas further.
My Solution
Since the current brand is losing its identity in the coffee market, I think that Blenz Co ee needs to focus more on its brand message, which is hand craft, comfort, and experience. In order to create a strong brand identity, the brand needs to be consistent and designed so there is an experience that customers can enjoy and share with others.
